Is it cheaper to travel in the shoulder season? We did the maths

When you’re planning your next big holiday, your timing could mean the difference between splurging – or saving. 

You might have heard of the “shoulder season” – that sweet spot between the high and low tourist periods – but is it truly cheaper to travel then? We’ve analysed real travel prices to find out whether shoulder season holidays actually help you save money – and if they’re worth it for a little extra peace of mind.

What is the shoulder season?

The shoulder season refers to the time between peak season – when most people travel – and off-peak season – when travel’s quieter, often due to poor weather or closed attractions. In the UK and Europe, the shoulder season usually falls in:

• Spring – late April to early June
• Autumn – early September to mid-October

These months offer milder weather, fewer crowds, and – most importantly – lower prices.

Why is it cheaper? Simple – demand drops. Airlines, hotels, and tour operators reduce prices to attract travellers outside the busiest times. That means you can enjoy the same destinations, experiences, and even accommodation – for a lot less.

6 Benefits of travelling during the shoulder season

Travelling during the shoulder season – the months between peak and off-peak times – offers the perfect balance of value, comfort, and experience. Whether you’re planning a beach break, a cultural city escape, or a long-haul adventure, here’s why shoulder season might just be the smartest – and savviest – time to travel.

1. Save money on every part of your trip

One of the best perks of travelling in the shoulder season is the lower cost. Flights and hotel prices often drop by 20–40% once the school holidays end and demand softens. Tour operators regularly offer flash sales or limited-time deals to fill spaces – especially in early spring and mid-autumn.

Take this example: a 7-night holiday to Spain that costs £1,884 in July could drop to around £1,337 in September – a saving of over £500 for two people.

You’ll also find better value on:

• Car hire
• Guided tours
• Attraction entry fees
• Package holiday upgrades

By travelling just a few weeks earlier or later than peak season, you can stretch your budget further – without cutting corners on experience.

2. Fewer crowds – less stress

Destinations that are bursting in July and August become wonderfully peaceful in the shoulder season. You’ll enjoy:

• Shorter queues at major sights and theme parks
• Easier restaurant bookings
• Quiet beaches and scenic walks – without the foot traffic

It’s ideal for mature travellers and couples who prefer a more relaxed pace – and the space to truly enjoy the moment.

3. Enjoy more comfortable weather

Shoulder season often offers the best of both worlds – warm, sunny days without the sweltering heat or heavy humidity. This is especially true in southern Europe and long-haul destinations like USA or Southeast Asia.

Think:

• Greece in September – low 30°C with cooler evenings
• Italy in early May – perfect for sightseeing without breaking a sweat

Milder weather makes everything more enjoyable – from guided walking tours to spontaneous day trips and relaxed dinners outdoors.

4. A better travel experience

Fewer tourists means a better experience all round – less rush, more connection.

• Tour guides have more time for personal stories
• Museum staff aren’t overwhelmed
• Locals are more relaxed and happy to chat

You’ll also take better photos – no crowds, no waiting for the perfect angle. It’s a calmer, more authentic way to travel – one that lets you soak up the moment and make every memory count.

5. Discounts on extras – car hire, excursions and more

With fewer travellers around, prices for extras like car hire and excursions often drop – sometimes quite dramatically. You could:

• Hire a car for 30–50% less than summer rates
• Take boat tours or cooking classes – without paying peak premiums
• Snap up last-minute spa or resort deals on quieter days

Lower demand means more choice, better prices, and the freedom to add something special to your holiday – without stretching your budget.

6. More choice – better availability

During peak travel months, the best hotels, flights, and excursions get snapped up fast. But in the shoulder season, you’re more likely to:

• Find your preferred hotel – with sea views still available
• Book direct flights – at better times of day
• Get upgrades – at no extra cost

You’ll also have more freedom to travel on your own terms – without needing to plan months in advance. It’s ideal if you value flexibility, comfort, and getting exactly what you want from your trip.

Shoulder season vs peak season: price comparison

We compared popular holiday destinations across peak and shoulder seasons to see how much you could save:

Prices are based on average 4-star package holidays for two adults, with 7–10 night stays, departing from London Stansted. Data sourced from Jet2holidays, TUI and Expedia for July and September 2025.

Beyond flights and hotels: where else can you save?

Travel in the shoulder season offers broader savings than just flights and accommodation. Here’s what else could be easier on your wallet:

1. Car hire

Car rental prices can drop by 30–50% during the shoulder season. In places like the Algarve or Tuscany, you can save hundreds on week-long rentals.

2. Attractions and excursions

Some tourist attractions may offer discounted entry during off-peak periods. Tour guides and operators may offer better rates or smaller group sizes, too.

3. Dining out

Many restaurants offer off-season specials or are more willing to accommodate walk-ins during shoulder months. You’ll also find it easier to get a table at local favourites.

4. Package deals

Tour operators often run special promotions during the shoulder season, bundling flights, hotels, and activities at lower rates.

Is the shoulder season really worth it?

Absolutely. Travelling in the shoulder season isn’t just about saving money – though the savings can be significant. It’s about enjoying a more relaxed, flexible, and fulfilling travel experience – one that’s truly on your terms.

If you’re flexible with your dates, shoulder season could be your perfect window – where comfort, quality, and cost-efficiency all come together. Whether it’s the Med, the States, or somewhere in between – it’s a smarter way to travel that more savvy travellers are choosing every year.

Methodology

How shoulder season pricing works

Tour operators and airlines use dynamic pricing – costs shift based on demand, booking timing, and travel seasons. Peak season (e.g. July and August) is the most expensive due to school holidays. Shoulder season (typically May–June and September–October) sits between peak and off-peak, offering fewer crowds, milder weather, and better value.

How we found these prices

We compared 4-star package holidays for two adults from Jet2holidays, TUI and Expedia, using mid-July vs mid-September 2025. Filters included:

• Departing from London Stansted
• 7–10 night stays
• Room-only or B&B board basis
• Direct flights only