What are the top travel trends for 2023?

January is a fantastic time to take a look forward and see what the next 12 months might have in store. The new year is still fresh and full of potential for us to get out there and see the world. 73% of us are more optimistic about travel in 2023 than last year, according to research by Booking.com.

Whether you’re still planning your trips for this year or already have them booked, what travel trends can we expect to see in the coming year?

In general, there’s expected to be a return to familiar destinations as people try to recapture the magic of previous holidays. European countries are likely to continue to be popular, as travellers look to reduce costs by staying closer to home. Destinations that people are nostalgic for, such as Spain, France, Greece, Italy and Portugal, could see a boost in visitor numbers.

The multi-generational family holiday is also likely to increase in popularity. Plenty of holidaymakers are planning to travel with their parents and children. If you’re considering a trip with your loved ones, remember the need for Family Travel Insurance.

2023 is also expected to see growth in short-term rentals, such as Airbnb, over hotel chains, continuing a trend from the last few years. You can grab a deal and choose from a more personal range of accommodations, making your trip feel more bespoke.

People also want to relax and focus on their well-being when on holiday. Holidaymakers are looking to enjoy spas, yoga retreats or get back to nature with long treks and visits to remote locations.

How do these trends line up with your planned trips for 2023?